Ranking well on search engines, particularly on Google which has a market share of nearly 65%, can sometimes feel like a complete mystery. In an effort to deliver high-quality search results that serve their users well, search engines continually adjust the formula or algorithm that they use to rank listings. And there are so many factors that are considered in the algorithm, with some given more weight than others.
Search Engine Land’s Periodic Table of SEO Success Factors takes the mystery out of search engine optimization. At a glance, it’s easy to see the factors that contribute to or harm your search rankings, organized into categories and indicating their weight of importance. (For easy reference, download a PDF of the table by clicking on the image and going to Search Engine Land’s website.)
Are there on-the-page factors listed that aren’t yet being addressed or could be improved on your website? That’s the first place to start, particularly the factors with the greatest weight.
Are any factors with a negative weight number showing up on your website? Striving to eliminate these is your next step.
With your site itself well optimized, then address off-the-page factors, particularly those with more weight.